Pioneers have digital teams that are doing the right thing, but are defined as a silo within the broader marketing organisation. Usually focused on content and social media, they’re customer focused, always-on in their community management and supported by data. They often achieve notable successes that reassure CMOs they have digital covered.
Try Sonar and find out your organisation’s level of digital maturity and how you can move towards Connected Customer Marketing™.
Integrators have increased investment in people and technology. Teams have an integrated approach to research, planning and measurement. Individual teams operate independently but within global systems of governance and communication. Other disciplines – paid media, creative, brand development, customer service and ecommerce, for instance – are beginning to be connected into real-time marketing.
Try Sonar and find out your organisation’s level of digital maturity and how you can move towards Connected Customer Marketing™.
Connecteds have global systems and teams to organise, plan and execute marketing around the customer and the whole organisation is benefiting being customer-first. Strategy, operations and supply chains are being reorganised around new opportunities that have only become clear because of the highly-connected, customer-focused, content-led, data-supported marketing operation.
Try Sonar and find out your organisation’s level of digital maturity and how you can move towards Connected Customer Marketing™.
